Florida Southern College Executive Education Series:
Transparency in the Age of AI

Session Details

Date: Thursday, September 17, 2026

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As AI quickly transforms sales, marketing, and client services, business leaders face a critical challenge: how to leverage these tools without losing customer trust. Join us for Transparency in the Age of AI, a highly interactive, two-hour session. It is specifically designed for regional business leaders and their teams navigating the challenges of using AI in customer-facing roles. Participants will explore the use and disclosure of AI tools through the lens of corporate transparency. Bring together the people in your organization who need to make these decisions and leave with the beginnings of a shared approach to AI; including a corporate-level positioning statement, department-level guidance, and an action plan for policies and implementation.

What You Will Take Away:

• The 5-Pillar Corporate Transparency-Trust Audit. Actively grade your firm's Clarity, Accessibility, Dialogue, Balance, and Trust Signals.
• A Transparency Action Plan. Brainstorm actionable transparency and AI governance strategies such as how to: use AI disclosures effectively, apply reason-giving strategies when full disclosure is not possible, incorporate balanced (pro-and-con) messaging to signal transparency, and reduce customer effort in understanding brand practices.
• Regulatory Knowledge & Consumer Behavior. Learn the regulatory guidelines and expectations of disclosing AI in marketing such as in content creation (social, ads), customer interaction (chatbots), and data usage and personalization; and whether and how disclosing AI usage facilitates consumer trust in brands instead of triggering "black box" cynicism.