Florida Southern College Executive Education Series

Your customers are more defensive, guarded, and skeptical than at any point in history. To survive, we must mitigate this consumer friction and resistance. When target audiences are highly persuasion-aware, intentional Transparency systematically lowers operational skepticism.

Join us for an exclusive, highly interactive 2-hour executive session tailored specifically for regional leaders and scaling businesses on the topic of Transparency in the Age of AI.

What You Will Take Away:

• The 5-Pillar Corporate Transparency-Trust Audit. Actively grade your firm's Clarity, Accessibility, Dialogue, Balance, and Trust Signals.
• A Transparency Action Plan. Brainstorm actionable transparency and AI governance strategies such as how to: use AI disclosures effectively, apply reason-giving strategies when full disclosure is not possible, incorporate balanced (pro-and-con) messaging to signal transparency, and reduce customer effort in understanding brand practices.
• Regulatory Knowledge & Consumer Behavior. Learn the regulatory guidelines and expectations of disclosing AI in marketing such as in content creation (social, ads), customer interaction (chatbots), and data usage and personalization; and whether and how disclosing AI usage facilitates consumer trust in brands instead of triggering "black box" cynicism.

Session Details

Date: Thursday, September 17, 2026

Time: 9 - 11 a.m
Location: Barney Barnett School of Business and Free Enterprise. Florida Southern College, Lakeland, FL
Cost: $250/per person